Harvest Your Brand @ the East Wake Women’s Business Alliance Luncheon

Harvest Your Brand with East Wake Women’s Business Alliance

• Katrece Boyd, Executive Director at the Center of Entrepreneurship and Economic Development at NCCU
• Kristen Englehart, Senior Director at Brasco Marketing
• Caitlin Gooch, Director at Saddle Up and Read
• Carlie Rye, Public Relations Manager at Universal Chevrolet

Don't miss this opportunity to harvest your brand!

East Wake Women's Business Alliance is a proud partnership between the Zebulon and Wendell Chambers of Commerce to serve Women in Business in the Greater East Wake County Region.


Learn more about Harvest Your Brand Panelists


Katrece Boyd, Moderator
Executive Director
Center of Entrepreneurship and Economic Development
North Carolina Central University

Katrece Boyd is the Executive Director of the Center for Entrepreneurship and Economic Development (CEED) at North Carolina Central University, where she leads initiatives that drive innovation and economic mobility for students, faculty, staff, and community members. In addition to her work at CEED, Katrece is an ICF-credentialed coach and trained facilitator. She is the Founder and Principal Consultant of Boyd Business Group, LLC, delivering organizational and leadership development services to small and mid-sized enterprises and government agencies. 
Previously, she served as a Business Counselor with the Small Business and Technology Development Center (SBTDC), providing personalized management counseling and educational services to help entrepreneurs improve operational efficiency. She served over 12 years in the Financial Service industry as a registered representative, regional director, and consultant before transitioning into academia and economic development. She is actively engaged in community work dedicated to advancing the economic mobility of under-resourced communities, including NC IDEA’s Black Entrepreneurship Council, Carolina Community Impact, Inc.’s Advisory Board, Habitat for Humanity’s Advocacy Committee, and acting as an Executive Champion with The Climb. Katrece holds a Bachelor of Science in Sales and Marketing from Tuskegee University and is an EMBA Candidate. 
Katrece’s motivation for her work is simple: she loves people and desires to see them thrive.

Kristen Englehart, Panelist
Senior Director
Brasco Marketing

Kristen’s marketing experience spans over 15 years with extensive experience in brand management, marketing strategy, developing client partnerships, leading agency teams, and campaign planning and execution. Kristen has led work across a variety of industries – both B2B and B2C. She has also served on boards and committees of non-profits, and was an adjunct professor at a college mentoring students who were interested in pursuing the marketing agency world.



 Caitlin Gooch, Panelist
Director
Saddle Up and Read

Hey y'all, I am Caitlin Gooch also known as "The Black Cowgirl."

I have never known a life without horses and everything I do includes them in some way. Having a love for animals at an early age, I obviously wanted to be a veterinarian when I grew up. Little did I know I would make a large impact on the world in a different way. In 2015, I graduated college with a B.S. in Sociology. I immediately started working with youth. Once families found out I had horses, they wanted their kids to take horseback riding lessons. I offered lessons (in addition to working full time) for a while but I felt like there was more to my purpose. Soon after stopping lessons, I founded a nonprofit called Saddle Up and Read to help kids read more and better. From there, everything changed. I began to focus on healing bonds with horses and teaching horsemanship. I started to acknowledge my gifts and speak my truth. To this day, I have inspired thousands of people to let their light shine.

Carlie Rye, Panelist
Public Relations Manager
Universal Chevrolet

Public Relations Manager from Universal Chevrolet, Carlie Rye is a Professional Speaker, Business Consultant, and former morning radio personality.  She’s worked with hundreds of local businesses, and organizations.  Her favorite motto “you don’t know, what you don’t know.”  She will share different ways to get your name in front of people, what she has seen work well for others, and a few secrets of the trade when it comes to promoting and branding yourself.