Friday, July 03, 2026
Pick a Channel, Write a Message, Measure It: Marketing Basics for Zebulon's Small Businesses
Running your own marketing comes down to three decisions: where to show up, what to say, and whether it worked. Most business owners skip straight to tactics — a Facebook post, a flyer on Main Street, an email blast — without a framework connecting those moves. A 2024 Constant Contact survey found that 73% of small businesses aren't sure their marketing works, and only 16% feel confident they're using the right channels. This guide gives you the framework before the tactics.What Is a "Channel" in
